Stand out in a crowd and win more customers.

A Messaging Guide tailored for your brand will give you a clear message, implementation strategies, and the words to help you win in the market.

How much is unclear messaging costing you?


More than you realize.

When you don’t have the right words, you lose the sale, repel the customer, and get lost on page 5 of Google.

People respond to the words you use.

If you want better results, get the words that work for your business.

Making your business stand out is hard…

But it doesn’t have to be.

With a Messaging Guide, you’ll have…


A clear and concise message that customers gravitate to


The right words to use for all of your marketing


A leg up on the competition because your words are just better


An execution plan that outlines how to use your new message


Marketing that best represents the business you’ve built

What our customers are saying

I am grateful for the opportunity I had to work with Brad. He asked the right questions to help us dig deeper. I highly recommend utilizing the StoryBrand method for communicating your message.

Liz H.

CEO, Quest Pediatric Therapy

Now we have the right words to communicate our company’s vision properly across social media and our website. Content creation is so much easier now that we have simplified our messaging.

Randy B.

CEO, Smartphone Repair

We were struggling with conversions and knew it was our messaging. Chris put our story into words that speak to real people. Now, we have a clear message and we’re receiving more new patients from it!

Dr. Ashley C.

Owner, Crosspointe Dental & Sleep Solutions

Your message matters… now more than ever.

Humans are wired for story.

We’ve been telling stories for thousands of years. Stories are passed down within families to preserve their legacy. Hollywood uses story to sell a movie ticket.

Why? Because stories captivate our attention, keep us engaged, and move us to take action.

By using the proven principles of story in your sales and marketing you capture and keep the attention of your audience. So instead of creating more noise and confusion, you separate yourself from the competition.

A compelling message is the single most important element in your marketing. Without it, every single piece of your marketing collateral suffers.

Your Messaging Guide is the first step to clarity. It’s your first step to aligning your team and building a marketing funnel that gets you more leads and makes you more money. 

Your message is important. Make sure you get it right.

Buy The Guide

Click the button below to purchase your guide. Afterwards, we’ll be in touch shortly to schedule your messaging sessions.

Meet With Your StoryBrand Expert

You and a StoryBrand Certified Guide will meet to craft the perfect message for your business.

We Send Your Messaging Guide

Our team will prepare your messaging guide and send it over. It will include your brand story, each element of the framework, and more.

Get your StoryBrand message and  know what to do with it.

Here’s exactly what you’ll get when you buy a Messaging Guide

A comprehensive PDF Messaging Guide


Messaging coaching sessions with a StoryBrand Certified Guide


Explanation of how to use the StoryBrand Framework


An outline for a successful sales funnel


A script you can use in a video or ad


Guidance for applying your messaging to social media


Elevator Pitch that clearly and quickly tells why you matter


Suggested headers and taglines

Are you losing customers?

Take our free Brand Message Strength Assessment to determine if you’re leaving money on the table

by not communicating clearly with your audience.

*Note, by taking the assessment, you are signing up to receive emails from us. Please feel free to unsubscribe at any time.

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Meet Your StoryBrand Experts

Together, we’ve helped over 100 companies implement the StoryBrand framework. We’ve spent hundreds of hours coaching clients through the storytelling framework and have created a lot of Messaging Guides (seriously… like, a ton). We can’t wait to help you, too. 

Chris Gensheer

Dallas, TX

Jeff Felten

Florence, SC

Brad Bishop

Oklahoma City, OK

How to tell if you need new messaging


Is your marketing confusing to people?


Do you struggle to communicate what you do?


Are you spending money on marketing with no return?


Do you have low engagement on your social media?

If you answered “yes” to any of these questions, a Messaging Guide will revolutionize your marketing and your business.

What’s Your Investment?

Questions You Might Be Asking

Do I Even Need A Messaging Guide?

Yes. People buy products based on the words they hear or read. And a foundation of any effective sales/marketing campaign are the words you use. It makes sense to make them the right words. Your Messaging Guide gives you the words you need to grow your reach as well as your bottom line. 

I've got a Message Guide, Now what?

Great question! This message guide provides the foundational piece for all of your marketing efforts. Your website, social media posts, lead generation efforts, email sequences, and more will all draw from this guide. To help you, there are over 15 pages of implementation ideas that will put you on the path to more customers.

What if I serve multiple audiences?

Your Brand Message Guide is meant to be an overarching narrative that speaks to the majority of your clientele or your dominant revenue stream. 

What Makes Us Storybrand experts?

We are StoryBrand Certified Guides. That means we’ve been trained and trusted by StoryBrand to help businesses, just like yours, execute the StoryBrand Framework.

Will This Really Work For My Business?

If you’ve ever struggled with what to say in your marketing, you’re likely missing out on sales. Our clients have used their Messaging Guide as a literal reference to create effective marketing content. Your Messaging Guide is a powerful tool that gives you the words you need to grow your audience, increase your sales, and ultimately grow your business.

Do I get to make edits to the message guide?

Yes. This is YOUR brand message guide. We include up to one round of edits with your purchase. You’ll meet with your Storybrand Expert and then they’ll write up the initial version of the message guide. We encourage you to review it and offer feedback on any changes you’d like to see. The changes will be made and you’ll be sent the final draft.

Can I hire you to help with my marketing?

You sure can! This is what we do for a living. We’ve written countless websites, emails, sales funnels, print collateral, tv commercials, and more. If you purchase this message guide and think, “This is amazing, but I need someone to help me implement it,” then just ask us.

What if I don't like my Messaging Guide?
If you’re not satisfied with your messaging guide, we’re happy to give you your money back. We believe in our product and the vast majority of our clients have seen success with their messaging guide. However, if this is not the case for you, just let us know. We’re here to help you, not sell you.

Ready to start winning more customers?

© Messaging Guide